The Big Five

Concept – in development.

«We are all the same. We are all one.»

A fusion of psychology, light and immersive storytelling, The Big Five explores the intersections of human perception, cultural identity and collective consciousness. It is inspired by encounters across diverse worldviews – and by a universal sentiment we met wherever we travelled.

The current version draws influences from Europe, the Far East, Asia and the Orient. Inspired by the OCEAN personality model, it confronts visitors with five major dimensions of the human psyche:

• Openness – curiosity, creativity and adaptability
• Conscientiousness – discipline, precision and responsibility
• Extraversion – social energy and communication
• Agreeableness – empathy, cooperation and respect
• Neuroticism – emotional sensitivity and vulnerability